JBCH is eastern India’s biggest single specialty bone and joint care hospital. The JBCH team sought our help in designing the brand experience from scratch. We defined the core philosophy of the brand as ‘moving ahead’ and tried to design the communication accordingly. JBCH helps people to move on from a static state of being to an active state. In all our interior work we tried to capture the spirit of energy, vitality and action. We also injected the angle of service which is one of the most compelling values that defines a hospital.