The SRMB group is a pioneer in tmt manufacturing. The brand was formed with the ideology of giving people a strong foundation for their dream home, which they spent a lifetime of blood and sweat to build. In this campaign we needed to bring together two of the greatest athletes in the history of Indian sports – the mighty Kapil Dev and the visionary MS Dhoni. SRMB needed to convey that they are the champion in the TMT segment and our objective was to highlight that SRMB has both experience, depicted by Kapil Dev, and innovation, represented by MS Dhoni. SRMB also launched its ground- breaking Wingrip Technology along with the Kapil Dhoni campaign.