SRMB wears its legacy as a crown. Decades after the formation, SRMB launched a campaign with two of the biggest athletes in the history of Indian sports. This brand campaign is representative of the fact that SRMB has evolved with time, but has not relinquished the experience and tradition it holds.Our objective was to highlight that SRMB has both experience, depicted by Kapil Dev and innovation, which MS Dhoni stands for. From a marketing standpoint, pairing up the two world champions became a game-changer for team SRMB.