Established in 1947, Woodlands Hospital, the flagship of Eastern India started as a secondary care unit and gradually developed as a Tertiary Care Unit over the years. When we were asked to communicate for them, we figured that Woodlands had an established presence that needed to be injected with a dose of contemporariness and energy. But rather than neglecting the rich history, we embraced it and made it the hero of our communication. The communication upheld both the values of a rich legacy along with the contemporary cutting edge health care solutions that they now provide.